evaluation

A music video that has influenced my music video as well as my storyboards is ‘Same Love’, by Macklemore.  The use of narrative in the music video strongly informed my storyboards, as I felt it was important to have a strong narrative. A strong narrative helps the audience connect with the artist as well as the song.  The idea of happy families in this music video is something that does appeal to audience and therefore engages the audience. The idea of someone not belonging also helps to engage the audience.

I used this appeal in the music video to help construct my storyboards. The character in my storyboards is alone throughout, and doesn’t have a sense of belonging. This helps appeal to the audience as happy families, as well as people not belonging and being alone helps to engage the audience.

There is also a very strong and clear narrative in the music video of the song ‘STAN’, by EMINEM. Again I took a lot of influence of this music video, in particular the narrative. The need to escape is used throughout this video, through lots of characters, and I used this to help inform my own storyboards and furthermore help engage the audience.

In my storyboards, the main character is also looking to escape, as he roams the streets. The idea of escape appeals to the audience, as well as helping to engage them. The characters need to escape does help to engage the audience, as the audience may have the same ideas of wanting to escape.

Another music video that I used to help inform my music video was the song ‘Mountains’, by Lucy Spraggan. As well as having a strong narrative, which is a pattern in the majority of the music videos I have chosen to research. The need and appeal of achievement and success is shown throughout this video, as we see the boy with the guitar, and women with the medal and the man with the briefcase, all of which signify the success they want to achieve in life.

I used this appeal in my storyboards too, as the character in this is also looking for success in life, this is shown in the scene where the character has picked up a flyer, stating on it ‘ACHIEVE your dreams here. This helps engage the audience as very wants to achieve and be successful; therefore it’s a very interesting technique in helping to engage the audience.

I used the music video for the song ‘Fireflies’, by Owl City to also help influence my decision. This video sees the artist playing the keyboard throughout the entire video, and it is iconography of music videos, as well as being very conventional, of having a band or the artist performing in the video. I decided not to have an artist or band playing in my storyboard and subsequently music video.

I didn’t like having the idea of having a band or artist performing in my video, as I saw it as being too conventional. I want my music video to be as interesting as possibly, and I also really wanted to focus on the narrative, and I felt it would be difficult to do so if there was a band cutting inbetween the scenes.

Another song that really influenced my storyboard and music videos was the song ‘Chasing Cars’, by Snow Patrol. I found the use of close ups throughout the entire video was quite interesting, as it is usually something we see during TV shows and films. The close ups and other shot types in this music video are very interesting, and furthermore makes the video unconventional and unique.

I used this video to influence my own by including a variety of shot types, particularly close ups, in my storyboards. I feel this really makes my music video a lot more interesting, as well as helping to engage the audience. With the use of close ups, the audience are forced to identify with the character and furthermore engage with the music video.

The song ‘Wrong Direction’, by Passenger was another song that I use to inform my storyboards. What I found interesting about this video was the way Passenger addresses the audience throughout the video. I found this to be very unconventional and very innovative, and therefore wanted to used it in my storyboards in someway.

I used this idea of the character addressing the audience in my own music video.  I it to be unconventional and unique, which was what I wanted my music video to be all about. The idea of the character addressing the audience is seldom used, and it is a very useful technique in helping to engage the audience, and I used it in my storyboards when the character also addresses the audience, therefore engaging them.

A seventh music video I used to inform my own was ‘27’, again by Passenger, who is subsequently the artist of my chosen song. In this video the lyrics are quite literal with what is happening in the video, and I found this quite interesting and therefore wanted to apply it to my own storyboards and videos.

In my storyboards and music video, I am also occasionally literal with the lyrics of the song what is happening in the video.  I feel this to be quite a simple method, and not particularly unconventional, however I feel it is quite and effective method in engaging the audience.

A final music video I used to inform my decision was ‘Chasing Cars’, by Snow Patrol.