This specific text of a Facebook page set up in memory of Robin Williams focusses on the positive side. All the images of Williams are happy and show his success, specifically the cover photo of one of his greatest films.  

This specific text from the Guardian shows the response to the news of William's death. From the tweets shown and the quotes from known celebrities, Robin Williams is well respected man who is going to be missed. Each tweet has the stereotypical in the tone and wording, saying things like "upset" "sad" and "great talent". These and a few other words are what are typically said when a well know person dies. This gives off the impression to anyone that doesn't know Robin Williams that he is just another celebrity. The only difference that set these specific tweets out from others from when a celeb dies is the fact that other celebs are tweeting about him. This connotes that he is well know and well liked. Although many other celebs tweeted about this event, the Guardian have selected tweets from celebrities that are not A-list but have selected people who are in some forn connected to him. This gives this text a more personal tone to the text.