The medias appeal to an audience can vary according to the type of audience as well as the different types of media. A video game such as GTA5 is appealing to an audience who enjoys being an active participant through their choice of media; others would go for more traditional texts that are somewhat unchallenging and allow them to be participate passively as an audience.

The use of control/ interactivity over the narrative in GTA is a key element to the appeals because of the fact the audience is controlling the narrative whilst also interacting with other characters (for example when they need to complete missions). This provides the player with autonomy over the game.

GTA uses a none-linear narrative, which challenges the audience’s expectations because we have grown accustomed to linear narratives dominating films, television, books etc. The non-linear narrative in GTA gives the player the opportunity to decide which thread of narrative to play next. Media such as video games targets the explorer as it fulfils the needs if discovery.Other needs are also potentially fulfilled by this video game, it could be argued that the violent acts that participate in the video could fulfil the need to aggress however it is far more likely to fulfil the needs of escapism for the uses of gratification theory, people play it to relax or kill time.

It can also be said that GTA5 uses is an intertextual reference to the Bourne supremacy from 2006.The games have grown even more complex throughout the years and most of the target audience would have played the games for years and by completing the game they fulfil the needs of self-fulfilment which then adds to the nostalgia as its target audience will recognise the plot from years ago.

Using an elite person to appeal to audience is a convention often of the magazine industry, most frequently magazine such as Elle who use actors,singers etc. these elite persons are photographed in the most fashionable clothing and expensive equipment which fulfils the need for aspires, (they desire certain lifestyles).

The mode of address on a magazine is the most important appeal, this is how our magazine is able to communicate with its audience. This can range from the language used in the articles, whether its formal informal etc, to the cover line, is the model looking out to the audience is the model smiling, all of these create a personal identification with the audience.  these can fulfil needs such as the need for affiliation as they may make the audience feel apart of a specific group in society. Magazines provide information for there audience often telling the audience about gigs,concerts and so on, however because most magazines offer the same things they must have a unique selling point like if they were giving away free prizes or "special issues".

Sitcoms such as How i met your mother  are often used for escapism/ entertainment from the uses of gratification theory however another more useful appeal is how conventional it is. Audiences expectations of sitcoms are that we find them funny and they depict relationships (friendship&romance). They always use familiar archetypes i.e. The player, the smart one, the dumb one, the funny one etc, i.e which fulfils the mainstreamers need for familiarity. However it is also a non-linear narrative as we are never truly aware of what time each episode it set in. it also fails to use props character types such as the hero the villain etc, which can cause it to appeal to an audience who enjoy discovery i.e the explorer. This also uses the appeal of social interaction because after each episode is aired the audience is then able to discuss it with their friends and connect with other people due to the show.