http://www.theoryhead.com/gender/more.htm

‘More is a British magazine aimed at older teenagers and twentysomething women.’

‘International viewers might think of an even more youthful and zesty version of Cosmopolitan, with even more emphasis on sex and enthusiastic discussion of how you can make men submit to your sexual will.’

‘A woman has the right to look and dress however she likes, for her own pleasure; and that a woman has the right to demand satisfaction in sex, in work, and in every other area of life.’

‘It is emphatically heterosexual (in a way that is not really undermined by the occasional feature on the joys of lesbianism).’

‘The magazines reduce women to sex-obsessed predators, and objectify men as 'eye candy'

‘this is a blatant reversal of the traditional 'male gaze'’

‘They may promote an ideal of attractiveness which readers may be unable or unwilling to attain.’

‘Magazines may not exactly reflect feminist ideals, but points out that, as far as many young women are concerned, academic feminism is part of the world of middle-aged authority figures’

‘Cosmo do promote the kinds of confidence, self-awareness and assertiveness that feminism was always calling for’