'A second related point is that the media content endorses norms and values than larger societies.'
The Contribution of Role Models to the Self Esteem of African-American and Caucasian Adolescent Girls.
By Michelle p. Clarke 

"The traditional image of a 'wife-mother-housewife' is now being replaced by images of sexually assertive, confident and ambitious women who express their 'freedom' through consumption."

“The exemplary female prototype in advertising regardless or product or service, displays youth (no lines or wrinkles), good looks, sexual seductiveness, and perfection (no scars, blemishes, or even pores).” 

Nick Lacey - Image and Representation 2nd Edition 2009


Encyclopedia of Women and Gender: Sex Similarities and Differences and the Impact of Society on Gender Volume 1 by Judith Worell

 "Specifically, women were portrayed in magazines in four recurring negative themes. (1) a woman's place is located within the home, (2) women do not make important decisions, (3) women are dependent and need a man's attention, and (4) men regard women primarily as sex objects."

 "Print media like magazines also support early research on the negative portrayal of women."

"Continue to be portrayed in submissive positions to men, in unnatural poses, with sexually connotative facial expressions, and as the subject of violent imagery."

"Magazine representations of thinness have proven to be equally complicit in promoting eating disorder symptomatically."


Gender and The Media - Rosalind Gill

confident expressions of 'girl power' sit along side reports of 'epidemic' levels of anorexia and body dismorphia. 

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