Media Diary week 3

Based on the piece of text I consumed this week I would say the audience would possibly be in the E group category for the income and status model. Which suggests they are a student or unemployed, people at the lowest level of income. This is made evident with the strong empower main character appealing to younger children, who are most likely still in school. I also believe that this piece of text would appeal to younger boys who are around the ages of 5-8, who would like to see themselves as quite strong but really they are just small little children. Most likely part of the middle class, with no view currently on religion or politics. I believe that this piece of text is mainly aimed at younger children as there are bright colours and characters that they recognise from other films, like the Avengers. The piece of media I consumed this week as appeals to ‘the mainstream’ category of Young and Rubicam’’s 4Cs. The mainstream is a category that enjoy the conventional and look for familiarity in the texts they consume, their main need in life is security. In the case of the ‘life style categories’ I believe that Thor mainly attracts ‘traditionalist’ as they want everything to remain the same, and Thor is like every other super hero film, with the main character looking the best by saving people and the day. Also I believe that Thor attracts groupies as all they want is for people to accept them and by watching the newest film they may think they are accepted into a group.