Media Diary – Week 3
Text: 12 Years a Slave
1. I believe that this text is targeting the Explorer audience type,
defined by Young & Rubicam’s 4Cs model. I believe this because the text
shows scenes that are graphic, difficult to watch and challenge the status quo
within cinema. The film shows things such as rape, graphic violence and full
nudity to make the film seem raw and authentic, breaking away from traditional
values in American cinema. This change would attract the Explorer audience type
as it is different and challenging and doesn’t conform to the standard within
American cinema.
I believe that this text targets the people at the lowest level of
income to the skilled working class. This is because it portrays characters that
are constantly at a disadvantage in comparison with richer and more advantaged
characters. While the inclusion of characters that are disadvantaged does not
mean that the target audience is lower class, it can be inferred that lower class
audience members can more easily sympathy with the characters plight and
adversity through the film, making the emotional impact of the film more
effective.
I think the media text is targeting Black Americans as an ethnicity.
This is because it is a film that heavily focuses around the theme of racism,
and the decision to release a film that centres around this theme during a time
where racial tensions in America are the highest they’ve been in a while. A
film in which the plight of Black Americans inspires sympathy within the
audience would appeal to a Black Audience who supports the idea that racism
still exists within America.
I
think that the text appeals to cynics. This is because the text is designed to reflect
the racial issues that are being discussed in American society right now. The cynic
would be spiteful and cynical (as the name implies) of the racial issues in
America and therefore the film would appeal to the cynic who would be more
aware of this issue.
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