1) Analyse the Masthead and the Strap line. 
The masthead 'NME' stands for New Musical Express. The acronym NME is a slight play on words because it sounds like the word 'enemy'. This has connotations of  rivalry, hate and controversy. This is relevant to the music industry as the corporation side has been accused of destroying "real music" by championing the monetary value of the music over the actual sound. This creates a conflict between both the artists and fans and the music modals such as SYCO. It could also represent the battle to reach number 1 in the charts, and the difficulty of selling records after the popularisation of online music streaming websites such as Spotify and Youtube. The New Musical Express also implies that they are providing their readers with the most contemporary new music, which you might not necessarily have heard before. However by combining this with the use of already established celebrities and bands used in the image and in the cover lines which assures the reader that it will also provide them with a sense of familiarity.

2) Analyse the Main Image
The main image on the cover is medium shot of 'Arctic Monkeys' front man Alex Turner holding a LP record. Alex Turner is iconic of the Indie Rock genre of music, and also embodies the influence that the 70s and 80s has had not only on music, but also style. The fact that he is holding a record also highlights the revival of the past, appealing to both younger and older music fans. This also alludes to the content of the magazine which is further emphasised by the main cover line 'The Record That Changed My Life'. Arctic Monkeys as a band worked their way up by playing small gigs, before breaking onto the more mainstream music scene. This supports the ideology that, hard work pays off.

3) Layout and Mise-en-scene
The main colours used on the cover are red, white and blue. This could be used to symbolise the patriotic nature of the magazine and its content. Even though  this magazine regularly includes, international artists, they pride themselves on uncovering the best of British music. It also includes lots of cover lines and general information, but it is displayed in a fairly organised fashion. This could suggest that you are getting good value for money as well as revealing the topics of the articles inside.


4) Interpellation 
This magazines supports the ideology that music is important to our lives.