Heal Chartity Advert

Ideologies:

The idiologies of this advert are that children in many countries of poverty need your help and that they're still children in need of basic food, water and shelter; all of what we take for granted daily. No matter what the distance - a donation could literally help to save lives in poor places and give them what they need. Would you walk past a homeless child in the area that you live in, would that seem normal? No, so why should it almost be considered that in poorer countries across the world and why do we let it happen? 

Visual & Narrative techniques:

A young Indian girl is seen wandering around an abandoned area, alone and looking for what seems to be any clean water, food or shelter. We get the impression that she is all alone and struggling to provide and take care for herself as she is seen in many areas, searching but not finding anything useful. A voice over of the character is then played at around 30 seconds in asking "if you were closer to me, would you help me if i was hurt?" suggesting that many people across the world, they see what happens on TV but they don't necessarily believe it is as bad as they haven't seen it for themselves, and that if they were closer their perspective and contribution towards the matter would be different. The visual aspect of the advert is very moving to watch also as no young girl should be left alone full stop, never mind having the live in the conditions and lack of basic needs as she does; constantly feeling like nobody cares enough to help. The Charity 'HEAL' 

Advertising Techniques:

Shock tactics are used throughout as it is not expected to see a young girl, alone living in awful conditions. We're constantly asked the question "if I was ___, would you help me", encouraging us to see their lifestyles in a different perspective and attempting to put the audience in their shoes. We're asking ourselves, "why is she by herself?" "why is nobody helping her?", reaching out to our needs for love and belonging, believing that nobody should be left to live like that alone; never mind a child.

What Works:

I think that the fact the girl is alone, wandering around with just a voice over of her asking the audience questions really had an impact on the view and image the advert gives the audience; making it seem really deep, effective and touching.