Childish Gambino - Sober



Visual style/Mise-en-scene
In this video you would think that the song in non-digetic but it is actually digetic and you can tell that by the way that you can hear things going on inside the take away song like the clattering of plates that are happening over the song. The camera swaps between close ups of Gambino and the girl. The many shots that we get of her are close ups on her face so that we can see her emotions to him dancing and acting out the song lyrics. at one point in the video the camera goes outside the window so that you are looking in you can still hear the music however you can only her it coming form inside so it is like you are looking in on something that is real. The lighting in the is neutral and still until the music style changes and his dancing change into something more serious, the lighting goes into studio lights and the camera goes into a low angle shot so that you are looking up. This emphasises his moves and shots that it shows how that has started to be serious instead of just joking around. However, after this part of music it goes back to how it was at the start so does shot type and the lighting in an instant. 

Narrative 
The story behind this is that Donald is in a fast food restaurant waiting for his food and so is the girl. To try and impress her he is dancing and lip syncing the song which is playing in thee when in actual fact is his on song sober. This is entertaining to watch because it is a simple narrative of a man trying to impress the girl however he isn't doing well and e can tell by the girls reaction to this happen by when she moves away. In the end she starts to enjoy what he is doing and joins in for a second but then she goes to get her food and leaves. this leads the video to having a reinstatment of the equilibrium as Donald goes back to the chair and position that he was in at the beginning of the video. You know this story is being shown and that the audience are looking in from when the camera goes outside and is pointing through the window. 

Conventional/Unconventional
This video is conventional as it is a simple narrative of boy meets girl and boy tries to impress her. The dancing that he is doing to act out the lyrics pull the audience in and make the narrative interesting and humorous which will also make people want to watch this video more than just one time. A way that he has broken the conventional music video expectations is by making the music be a digetic sound in the video and also putting in sounds that you would expect to happen in a fast food place like dishes clashing together. 

What works 
I like how there is a mixture of digetic and non-digetic sounds as it gives the video a rel feel to is as if you are also in the place watching in on this happening. 

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