Tom Odell - Real Love
This song was used for the John Lewis advert in 2014 and was a huge hit because of it. It was the theme song in a way for Monty the penguin which was the narrative of the advert and the song. The video is just Tom Odell and a group of people playing the song. It is showing the recording of the song for the advert and unlike 2013s John Lewis advert because the video for that shows the making of the advert and what it was like but for Tom Odell it doesn't show the advert in it at all. This video is different because it is for a television advert that was extremely popular and the song was made for it.
In the video there is not much going on because it is just the making of the song and how it came together. I chose this video because it was different and not like most of the modern videos that have narratives. This video is interesting though because it shows the people doing the music as well and how that was done. This is good because the audience get to see what instruments and vocals were needed to make the song and for the advert. The fact that they have not included clips from the adverts shows a different perspective and changes the video from the other songs used by John Lewis.
Some good points to this video is that you can see the work that went in to create the song for the advert and how much time went into it. You can also see differences from the other adverts so the videos don't seem repetitive and they don't get old. Some bad points is we don't see any of the making of the advert and how they brought it to life like the Bear and Hare advert in 2013. The video lso seems a bit dull and it doesn't have a narrative so it is no enjoyable to watch like a lot of other videos out there.
In the video there is not much going on because it is just the making of the song and how it came together. I chose this video because it was different and not like most of the modern videos that have narratives. This video is interesting though because it shows the people doing the music as well and how that was done. This is good because the audience get to see what instruments and vocals were needed to make the song and for the advert. The fact that they have not included clips from the adverts shows a different perspective and changes the video from the other songs used by John Lewis.
Some good points to this video is that you can see the work that went in to create the song for the advert and how much time went into it. You can also see differences from the other adverts so the videos don't seem repetitive and they don't get old. Some bad points is we don't see any of the making of the advert and how they brought it to life like the Bear and Hare advert in 2013. The video lso seems a bit dull and it doesn't have a narrative so it is no enjoyable to watch like a lot of other videos out there.
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