Unicef Charity - World Hunger

Ideologies:

The ideology of the advert would've been to help save lives across the world, to help stop world hunger.

Visual & Narrative Techniques:

Unicef show a variety of images regarding the hunger and lack of food and water that people are having to live with in many countries such as India, Haiti, Sierra Leone and Gambia. There is no dialogue to this advert which creates emphasis and sets a sad and deep mood whilst the audience have an insight of their everyday lives which will encourage them more to contribute to helping out. The background music is very emotional and is played throughout as many facts slowly appear on the screen, for example "one billion people across the world are hungry" and "27% of children under 5 are underweight in the developing world" which will make the audience sympathise with the children and hopefully take part in helping change things. 

Advertising Techniques:

Shock tactics from the facts and images are used to grab the audiences attention throughout the advert as everyone knows of poverty and poor countries yet it is shocking to most to find out how bad things actually are for some people across the world, linking to physiological and love and belonging needs from Maslow's Hierarchy of needs. We see shots from many different angles which draws the audience in and enables them to see their lives from many different perspectives and troubled situations.

What Worked/Didn't Work:

I think that this advert was put together with the intention of making the audience have an insight to these peoples lives in order to encourage them o donate which was very clear. I liked how the music and the facts appeared in a slow sync to emphasise the sad mood and also the seriousness of the matter although I do believe that dialogue could help this advert to get the point across easier.