Charity Ad 2

British Heart Foundation, watch you own heart attack

Ideologies
The more time you take thinking that the symptoms you're suffering from isn't a heart attack, you're only killing yourself. The more time you wait, the less time you have

Visual & Narrative Techniques
All the way through the advert, the camera is used in a point of view of a person who has came to see what it's like to have a heart attack. A man walks into the room and starts talking the person through whats happening. As the advert rolls on, the man becomes more and more aggressive which I can only presume is a way of representing how the symptoms start off not so bad then become more and more aggressive.
Advertising Techniques
The advert challenges our safety needs from Maslow's hierarchy of needs. I think this because by using a POV camera shot it puts us in this position so we know exactly what he's feeling. The advert would generate a reaction of people become more sensitive towards heart attacks. The ad also uses information from the uses and gratifications model as it's informing you about all the symptoms of a heart attack so you're more informed and know what exactly to do if one occurs.
What works/what doesn't 
If I was going to be doing an advert in which I want it to generate an instant reaction and leave people a bit scared, I'd definitely consider borrowing the concept of this, putting the audience into the eyes of a victim.