Water Charity Picture Analysis

- Clearly aiming at challenging the need for nurture
- Showing a normal domestic situation and modifying it to suit the purpose of the charity and therefore identify with the audience
- Reward and punishment used as no one would like to dink that water never mind giving it to a baby
- Very plain and simple, no background or excessive use of copy
- There is a big contrast between the dirty water and the background to express the difference and to show just how dirty it is
- Solution (reward) is provided in the grey copy, shows that there is a way out of this and its not a lost cause
- Rule of thirds can be applied, right third is occupied by the bottle only