Tom Cruise -

Tom Cruise has chose to look at his children and not the camera, that allows us to see what is more important to him, he is more interested in his family than the media. This makes him seem even more attentive as he directs all his attention to his children.

The main copy reads 'The Perfect Fit'

In the top right hand corner it mentions that this is 'previously unpublished' this will draw audiences in and they will be intrigued to see and read about this exclusive information, this will make the reader feel important and involved.

The fact his children wear no clothes and he is dressed very simply also makes the audience see this as a much more personal photograph but also one that is very simple at displaying the fathers relationship with his children, yet also very effective.

Tom Cruise looks very relaxed and content, as do the children. Connor is seen playfully putting his finger in Toms mouth showing the relaxed yet special relationship they have. The fact they've chose to look happy and act playful allows the audience to see what a close family unit this is.

In the top left corner is says 'Behind the scenes' this makes it feel as if the audience is given more access to the celebrity than anyone else and they are in fact just as close to the celebrity as the encoders, even though we know this isn't true.In this sense its implied that the encoders are not being intrusive but are allowed into their home and this is just a natural, everyday scene. This emphasised by the copy 'welcomed' and 'into their lives'. We almost feel like friends of the family as we see such intimate photographs.

The encoders have chose to edit the main text which is an image of Tom Cruise and his children in black and white. This makes it seem that the love Tom Cruise has for his children is that simple, its black and white. This audience will decode this and see Tom Cruise as more down to earth and a caring father. The audience may also find this relatable if they have children, helping form a relationship between the celebrity and the audience.