Little Mix's video for their number 1 single,black magic, follows a linear narrative. With the story having an equilibrium, disruption, realisation of disruption and a new or similar equilibrium. The girls star in the video with them playing four 'nerdy' students, who get no attention from boys and get negative attention from girls. However in the end the girls are popular and have positive attention from boys. This is because they find a 'magic' book, that fixes all their problems.
The video highlights the little ix girl's as fun and adventures people. Although its not the first music video directed by director X, for the girl. Its one of the ones that looks fun and exciting. As they have took on the persona of different people. The other music videos for Little Mic that have ben directed by director X have taken a more serious route. For example their music video for Little Me is in black and white, and takes place in a old, run down and abandoned warehouse. In the beginning of that video there are little kids acting out a scene, which is similar to this video. Whereas in this video the girls are the ones acting out the scene up until half way through the video.
The outfits and location chosen for the video also add impact to the story the video is portraying. The outfits picked for each girls emphasis the 'nerdy' archetype that the girls are trying to achieve. With big, bold glasses, backpacks and scrunchies, "plain Jane" is how the director, Director X describes the girls for the first scene. He goes on to say "they find this magic book that transforms their lives". The location for the music video is a university campus, with most of the students still in the university, who also appear in the video. As well as actual students little mix invited some of their fans who were able to appear in the video.
The video highlights the little ix girl's as fun and adventures people. Although its not the first music video directed by director X, for the girl. Its one of the ones that looks fun and exciting. As they have took on the persona of different people. The other music videos for Little Mic that have ben directed by director X have taken a more serious route. For example their music video for Little Me is in black and white, and takes place in a old, run down and abandoned warehouse. In the beginning of that video there are little kids acting out a scene, which is similar to this video. Whereas in this video the girls are the ones acting out the scene up until half way through the video.
The outfits and location chosen for the video also add impact to the story the video is portraying. The outfits picked for each girls emphasis the 'nerdy' archetype that the girls are trying to achieve. With big, bold glasses, backpacks and scrunchies, "plain Jane" is how the director, Director X describes the girls for the first scene. He goes on to say "they find this magic book that transforms their lives". The location for the music video is a university campus, with most of the students still in the university, who also appear in the video. As well as actual students little mix invited some of their fans who were able to appear in the video.
No comments:
Post a Comment
What do you think?
Note: only a member of this blog may post a comment.