David Gauntlett - Media, Gender and Identity: 

- Representation of Femininity...
"Women were neglected as a sop for their exclusion from the realm of power-striving men"
"Some parts of popular culture are said to be 'reasserting' from traditional forms"
"Femininity is not typically a fore value for women today. Instead, being "feminine" is just one of the performance that women can choose to emily in everyday life - perhaps for pleasure, or to achieve a particular goal".
"Traditional femininity is no longer popular."
"The idea of a women being seductively feminine in order to get her own way"
In magazines… "Women might use feminine tricks to get certain things from gullible men, but traditional femininity is far from being essential to the modern"
"Femininity offered a space for pleasure and fun while simultaneously regulating and generating insecurities"
"Aspects of femininity are something which they have learnt to perform"
"if a women puts a new dress and make-up on, she might declare 'i feel like a women'".