NOTES AND QUOTES

David Gauntlett - feminism: from book 'media gender and identity' quotes "feminism on the other hand is not necessarily seeb as the state of 'being a woman'; instead, it's perceived more as a stereotype of a women's role from the past". 
"Today, magazines such as Cosmopolitan suggest ways in which cunning women might use 'feminine' tricks to get certain things from gullible en, but traditionally, femininity is far from being essential to the modern, female reader, instead, it is one technique amongst many, and an amusing, light-weight one at that."
Gauntett, in his book mentions Judith Butlers Queer Theory in the opening of chapter 7, which is also written about in her own book "Gender Trouble: feminism and the subversion of identity (1990)".

"24% of 11-16 year old girls are 'not at all happy with the way that they look' " ,"our attitudes towards women and women's equality are shaped in multiple ways including by our upbringing and personal experiences." and "women continue to be predominantly represented in passive and stereotyped roles in films and television" -  according to the Fawcett Society. 

Angela McRobbie

areas of expertise:

- Feminist Theory
- gender and popular culture
- the global fashion industry
- gender and the modern work economy


Her academic research spans almost 4 decades and is influenced by Stewart Hall.
Fields: youth culture, feminism, media studies and politics.
Book: "The aftermath of feminism: gender culture and social change".

McRobbie supposedly "had interesting things to say about how the old school feminists seem unable to accept the fact that younger women might want to do things a bit differently now". She also said that "if we can accept that modern women's magazines carry one kind of feminist argument to be assertive, confident, sexual, "true to yourself", demanding rights ad pleasures - then how can this view and the more 'traditional' feminist view to talk to each other? - www.theory.org.uk/mcrobbie.htm

key theorists:

David Gauntlett - media gender and identity (2002) book
Germaine Greer - books: the whole woman 1999 and sex and identity 1984