This quote can be applied to the artist of Melanie Martinez as she has many signature styles that are unique to her and only her such as her half hair colour, 50's vintage outfits that are very girly and young in style. A visual style that is reoccurring through all her music videos is the idea of vintage 50's dolls and toys and also the vintage houses and places she shoots in. In her music videos there is always a vintage feel to them that make them much more retro and link to her vintage and childlike appearance. In addition to this Melanie says herself " I just love vintage clothes, I love like vintage toys" and "I love really old houses" these two quotes form the artist herself show that she enjoys what she does and the video uses these things she loves to reveal things about her and show that the audience are getting an insight into what she likes and also a piece of her personality is incorporated into the videos.
"The 4th wall is almost always broken as it is as if the artist is singing to and addressing us"
(0:30 of the music video) Her body language is very intimidating and aggressive as she leans forward and sings to the audience in a very aggressive manner.
"Looking allows the label to promote a set image which helps the target audience empathise with them"
We see no one had turned up to her birthday party making the audience feel sympathy towards her due to her excitement for the party. We then see her on the phone and also playing a party game on her own once again creating sympathy in the eyes of the audience.
"Intertextual references, refer to other forms of media, most commonly film but can also be television and other music videos"
As the video ends we see the cake that says "Happy Birthday Cry Baby" which is an intertextual reference to her other song Cry Baby. In addition to this the character of Cry Baby is a character that plays out throughout all of her music videos and is much like her alter ego. Melanie Martinez says that the character is a fairy-tale version of herself the things that happen to Cry Baby are similar to what happened to her.
"There is a succinct relationship between music and visuals"
The cuts and edits of the video are in sync with the rhythm and beat of the song. These match cuts and edits work in perfect harmony with specific beats and musical notes exactly how Goodwin says they do. The events in the video also link with the song and allow meaning to be conveyed and hidden messages be portrayed. There are many shots of Melanie as a clown biting the balloon animal until it pops and cutting up all of the stuffed animals. As the music cuts we hear a loud and frustrated scream much like in a horror movie. There are then many more shots were she throws the stuffed toys to the ground and pops the balloons with a knife. To Melanie she believed these were the most important scenes as they showed how angry and insane the character had become, they show the true nature of the character and how psychotic she really is.
"Music video promotes a song in three ways : illustrate, amplify and disjuncture"
In this case it would be illustrate, this common, there music videos use a set of images to illustrate the meaning of lyrics and genre. Throughout the video it is clear something isn't right as Melanie has a very malicious and psychotic look in her eyes creating fear for the audience but also poses enigma codes much like a film or TV series as the audience create questions to why she looks so crazy. There are many subtle ways the story is told and how little things lead to the breakdown and unexpected endings, much like cause and effect or action codes. This music video works on a cause and effect and one thing leads to another exactly like a linear narrative in a film creating a very cinematic feel to the music video and also shows that the images alone convey meaning and linked with the song reveal much more about the story.
"There is a succinct relationship between music and visuals"
The cuts and edits of the video are in sync with the rhythm and beat of the song. These match cuts and edits work in perfect harmony with specific beats and musical notes exactly how Goodwin says they do. The events in the video also link with the song and allow meaning to be conveyed and hidden messages be portrayed. There are many shots of Melanie as a clown biting the balloon animal until it pops and cutting up all of the stuffed animals. As the music cuts we hear a loud and frustrated scream much like in a horror movie. There are then many more shots were she throws the stuffed toys to the ground and pops the balloons with a knife. To Melanie she believed these were the most important scenes as they showed how angry and insane the character had become, they show the true nature of the character and how psychotic she really is.
"Music video promotes a song in three ways : illustrate, amplify and disjuncture"
In this case it would be illustrate, this common, there music videos use a set of images to illustrate the meaning of lyrics and genre. Throughout the video it is clear something isn't right as Melanie has a very malicious and psychotic look in her eyes creating fear for the audience but also poses enigma codes much like a film or TV series as the audience create questions to why she looks so crazy. There are many subtle ways the story is told and how little things lead to the breakdown and unexpected endings, much like cause and effect or action codes. This music video works on a cause and effect and one thing leads to another exactly like a linear narrative in a film creating a very cinematic feel to the music video and also shows that the images alone convey meaning and linked with the song reveal much more about the story.
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