Research blog 1

Useful quotes

Taken from Deborah H.Holdstein. Music video: message and structure.
Cohn Hay was featured in a segment on the NBC weekly series, Friday Night Videos, August  1983. This quote was excerpted from that interview.
                  "I think the video plays a big part"
                  "If the bands personality come across, they're ultimately much stronger."

                  "New medium enhances the already potent chemistry of music industry myth-making"

Deborah H.Holdstein-"To have music stars feature in their carefully, constructed videos began to create screen and by extension music personalities."
                                   "immediacy of television brings the chosen visual persona"


Medium cool- Music video from soundies to cellphones, by Rodger Beebe.
Kay Dickinson-"intrigue of music video's specific union of sound and image suffers shorter shift than it deserves"
                          "sensible to understand video's as promotional devices created by the music industry"

Taken from the same book: medium cool 
Maureen Turim- Her book desire and its ends: the driving forces of recent cinema, literature and art. "examines the different ways that desire structures narrative and images in various cultural traditions, and the way that our very notion of desire may be shaped by these representations."

Andrew Goodwin's music video theory
1. relationship between music and visuals.
- themes, mise-en-scene and events of the video match with lyrics of the song to help to portray the message of the song.
- the cuts and edits of the video are in sync with the rhythm and beat of the song matching cuts or effects to specific drum beats or notes.

2. genre characterises
- features are expected out of a video depending on the genre of music.

3. emphasis on 'looking'
- the male gaze is key o attract a male audience.

4. intertextual references
- refer to other forms of media most commonly film but can also be tv and other music videos.

key features of a music video, a slideshow by Anghrad Wilkins
These were found in Andrew Goodwin's book 'Dancing in the Distraction Factory' 1992
Lyrics and visuals-relationships between the lyrics and the visuals on screen. Either by: illustrating, amplifying or contradicting.

Music and visuals- there is  relationship between the music and visuals. Either by: illustrating, amplifying, contradicting or cutting visuals in time to music.

Genres exists- music videos demonstrate genre characterises. Genre include: stadium performance, studio performance, location, narrative based or concept based.

Artists close-ups- some companies require that the artist is strongly featured within the music video, eg artistic branding, celebrity culture and artistic portrayal.

Star iconography- which each artist will develop in their music videos. Either following: branding, style, or brand values/ unique selling points.

Vogeurism-there is the concept of voyeurism. the audience see's something that they would or should not usually see. In the form of: nudity, exhibitionism, an intimate location eg bedroom and frame with in a frame.

intertextuality- there are often intertextuality references to: other music videos, films or tv programs.