Emporio Armani Advertisement Analysis

Emporio Armani is undoubtedly one of the most prestige designer brand there is out there so having a good marketing advertisement is key to success for a brand of their stature. For one advert in particular they enlisted the help of both David and Victoria Beckham to help promote their underwear range. As a result of this they came out with a very powerful advertisement that at the time definitely drew people to the EA brand.
The displays a photograph that shows David Beckham laying on his front in Emporio Armani underwear while Victoria is sitting on the floor showing off the top half of her body while she models Emporio Armani's own lingerie. The picture has a black and white colour pallet to go with it and also has shadows in areas too.
The first big talking point is that out of all people Emporio Armani chose David and Victoria Beckham to model their underwear. David and Victoria beckham are undoubtedly the most powerful couple in the celebrity as because of how much they're worth however at the time they were no where near as rich and famous as they are now. The reason they have chose for this ad is because theyre both phenomenal looking people and can pull the Armani look off perfectly. it also gives off the message that if you wear Armani clothing items you can be like the Beckhams. This is a huge marketing point as any mand and woman would want to be like David and Victoria Beckham.
Their body language is key as well. Dave is above Victoria looking very dominant and intimidating while Victoia is sitting below almost looking like she wants people to staylear of Dave because he is all hers. This may to men in a way thif they wear Armani underwear they're very much like the alpha male and the man in charge whereas the ad is meant to make women who wear Armani feel powerful in a sense to fight off any female opposition,
neither Dave or Victoria are looking into the camera which suggests that they don't have to look at a camera to get attention as by just being in the advertisement results in millions of people looking at them instead. david and victobeckham are known worldwide by everyone and are two physically appealing people. The ad depicts how David is man with lots of mucle etc whilst Victoria has what many would call the perfect figure for a woman. This definitely will of grabbed the atteof many.
A final key part is the fact that the ad is in black and white with lots of shadow effects added into it as well. traditionally having a black and white screjust generally makes the pictlook better and more artistic. For example black and white doesn't show patches weird coloured patches of skin. The artistic side though possibly adds alook into the beckhams lifestyle. A way of saying if wear Armani you can have a life like David and Victoia Beckham. This is a huge selling point from and Emporio Armani persective.