The recent just eat adverts that replace song lyrics with takeaway products/items rely primarily on humour to make them memorable. by replacing the lyrics it is using word puns and in addition to this they exaggerate the visuals and acting in order to make it appear like a performance. I personally do not find it funny as the humour is rather basic and predictable; nevertheless I still distinctly remember the advert therefore it has accomplished what it set out to do.
repetition
McDonalds' advertisements are always positive with a light hearted atmosphere, they also always end with their slogan "I'm lovin' it". even if you are in the other room you can instantly recognise the business when you hear that slogan, probably due to the repeated use of it for generations. this slogan is often accompanied by a signature jingle, further making the message, and the business stick in your mind.
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