Persuasive Tools
Humor: Snickers 'Ad' - The humor from this ad comes from the nature that all men act like women when they're hungry, which links with the stereotype that all women are annoying and grouchy. As well as this, its humorous because an icon of femininity (Joan Collins) is in a mens changing room which is typically a place for the masculine.
The ideologies presented in this specific advertisement is that you're not yourself when you're hungry as it may cause you to feel grouchy and increase the possibility of snapping at people. I personally believe this advertisement would aspire to the mainstream because the brand being advertised (Galaxy-Snickers) is a very known company and mainstreamers would already have the knowledge that they provide excellent products. I personally believe that the lifestyle category 'Groupies' would fit most people this ad is aimed at. I think this because groupies wish for acceptance from those around them, which is what this ad is insinuating, if you're not yourself, you're unable to fit in with the people you usually fit in with.
The ideologies presented in this specific advertisement is that you're not yourself when you're hungry as it may cause you to feel grouchy and increase the possibility of snapping at people. I personally believe this advertisement would aspire to the mainstream because the brand being advertised (Galaxy-Snickers) is a very known company and mainstreamers would already have the knowledge that they provide excellent products. I personally believe that the lifestyle category 'Groupies' would fit most people this ad is aimed at. I think this because groupies wish for acceptance from those around them, which is what this ad is insinuating, if you're not yourself, you're unable to fit in with the people you usually fit in with.
Slogan: Subway 'The moment of decision' - The slogan used in this ad comes from the two word phrase Subway is known for 'Eat Fresh'. This advertisement shows a middle aged man struggling to choose his sandwich for the day, but doesn't want to choose the same type of one he chooses on a day to day basis.
The ad gives us the knowledge that we're able to choose whatever we want in our sandwich, not keeping any barriers up on what we can and cant have. I think that it's an effective slogan because its very short and brief, allowing people to easily recall it. As well as this, it insinuates that all the produce brought into the store is 'fresh' daily, ensuring that no customers have any queries about the quality of their produce. I think this appeals to audiences because as most fast food companies give the public unhealthy and fattening food, Subway is quick and healthy, which is what most customers look for in a meal. I think that the lifestyle category 'Drifter' would allow most people who shop at Subway as 'drifters' are unable of knowing what they want in life, which is exactly what this ad conveys.
The ad gives us the knowledge that we're able to choose whatever we want in our sandwich, not keeping any barriers up on what we can and cant have. I think that it's an effective slogan because its very short and brief, allowing people to easily recall it. As well as this, it insinuates that all the produce brought into the store is 'fresh' daily, ensuring that no customers have any queries about the quality of their produce. I think this appeals to audiences because as most fast food companies give the public unhealthy and fattening food, Subway is quick and healthy, which is what most customers look for in a meal. I think that the lifestyle category 'Drifter' would allow most people who shop at Subway as 'drifters' are unable of knowing what they want in life, which is exactly what this ad conveys.
Shock Tactics: Think! Child Road Safety 'Ad' - The shock tactics used in this ad comes from the shocking images of the child after she's been in a car accident, it pushes forward the need to dress bright at night to avoid accidents and it brings this forth well as they use rhymes to make it seem like a story you would tell your child at night.
The ideologies presented in this ad is to scare children into wearing high visibility items of clothing in order to refrain from road traffic accidents. This also would scare the parents of said children into making sure they're with an adult at all times in the dark, or wearing an item of 'high-vis' in order to keep them safe. I think that the audience would find this so shocking because of the amount of detail they put into the injuries of the girl and the way the narrator is reading the script set, it is supposed to sound like a poem or a rhyme of some sort, making it seem like a bedtime story you would tell your children-a very dark one at that! I believe that the lifestyle category that would fit most people into would be innovators as this is an advertisement that will take a toll on the small children's perceptions on road safety, making them think about it more and really take their safety into consideration.
The ideologies presented in this ad is to scare children into wearing high visibility items of clothing in order to refrain from road traffic accidents. This also would scare the parents of said children into making sure they're with an adult at all times in the dark, or wearing an item of 'high-vis' in order to keep them safe. I think that the audience would find this so shocking because of the amount of detail they put into the injuries of the girl and the way the narrator is reading the script set, it is supposed to sound like a poem or a rhyme of some sort, making it seem like a bedtime story you would tell your children-a very dark one at that! I believe that the lifestyle category that would fit most people into would be innovators as this is an advertisement that will take a toll on the small children's perceptions on road safety, making them think about it more and really take their safety into consideration.
Stereotypes: This advertisement for Nike, it uses the stereotype that men have dominion over women in order to sell sports gear. It shows a man in full Nike+ running gear, in the middle of a jog. I believe that this advertisement pushes forward the ideology that men rule over women, the words 'one more' insinuate that there is more than just one, possibly saying that they have dominion over them through jobs or it may be even interpreted sexually.
Intertextuality: This isn't necessarily an advertisement, but one of the most common forms of media (television) shows intertextuality the best, sometimes it may be a reference to a classic movie known by many inside of another well known form of media. I believe the classic cartoon show 'The Simpsons' shows this extraordinarily well through many different references such as recent happenings throughout the world, famous styles of art, or even in this case, movie references. This reference in particular features 4 well known characters from The Simpsons, sitting in what looks to be a replica of the 'Korova Milk Bar' from the movie/novel 'A Clockwork Orange'.
I think personally this is a very controversial choice of reference as the themes explored throughout the novel/movie are rape, violence but also the importance of evil as well as good in human nature is a fundamental theme of A Clockwork Orange. I believe a lot of people would recognize this reference as it is a very common known classic movie.
Elite Persons: Villains are better with british men, well known british villain, represented to the audience as very talented, handsome, polite, kind, but as an actor, is ruthless.
Reward and Punishment: Humor of the dress, brutality of domestic abuse
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