Analysis of NSPCC adverts

Mute symbol advert.

technical codes: - firstly, the camera angle used in this shot is a 'big close up' displaying the whole of the individuals face minus the shoulders and top half of the head. This specified shot has been used because it gives full impact on the audience, it is used to show the deep emotion of the character, it being close up gives the audience a more obvious and easier reading, it almost forces the audience to identify with the girl, forced to feel what she is feeling. The fact that it is so close up and the character looking straight into the camera gives us the ability to learn the inner truth and make eye contact with the character, portraying a deeper and more personal level of interaction between audience and poster. The lighting and exposure used in this shot has been carefully used, on one half of the shot, there seems to be light shining on the individuals face however on the other half of the girls face it is dark. This could be used to portray how her not being able to open up to others about things that are making her life miserable, are creeping up on her and slowly taking over her life. The darkness of the shot seems to be closing in on the light, just like the way the things she is keeping to herself are slowly taking away all the good things and happiness in her life, this can address the audience more in an personal and emotional way, as they can see that the darkness is slowly taking over her and she is struggling to speak out about it, and of course no one wants that to happen to anyone, especially a vulnerable child. the juxtaposition used in the advert is the mute symbol that being brought from many other texts, like television, mobile phones etc. 

Symbolic/ visual codes: -

The advert shows the face of a teenage girl, she displays an emotionless expression on her face, and there has been a mute symbol placed over her mouth, this mute symbol looks like it has been took from the mute symbol of a television controller, a speaker with a cross placed over it. This is the idea the advert is trying to convey, the girl in the video is obviously been affected in someway that the NSPCC can help her with, but she is not able to get these things off her chest, she chooses not to speak of the problem because she is too scared,  and would feel humiliated or upset if someone knew what had happened to her, so the mute sign symbolises the way she cant talk about her abuse, and that is the message what the NSPCC is trying to get across to the audience, that children in those situations can speak to them and go to them for help. the body language portrayed by the girl is almost not existent,  her emotionless expression adds to the fact that she feels that she is isolated from the help that is available, she feels she cant speak about her abuse and also shows no indication in her emotion, to make it unnoticeable to others around her so no one suspects anything. However she is certainly  not happy or comfortable about the situation she is in  and expresses that by the lack of emotion shown on her face, this suggests the vulnerability and how helpless she feels. 

Written codes: -

The headline reads "when you cant talk about abuse, talk to us." The Headline is displayed not in the average size you would think a headline would be in, this is because the full attention of the advert is on the image, because that is where the real message is conveyed. The other text that is displayed in large letters is "talking helps it stop, FULL STOP" it is important that the audience sees this, because for anyone in the a situation where the NSPCC can help, this is where it tells them that if you reach out to the NSPCC they can help you and the bad things that are happening to the individual will stop. the 'FULL STOP' also emphasises the way that all it takes is a phone call and the abuse can stop, and that the NSPCC will put an end to it forever. the way that all of the text is placed at the bottom gives the audience the chance to look at the image first, this gives the true meaning of the message and makes the audience question what the advert is trying to tell them, then persuading them to read the text below. 

Mask advert NSPCC: -

Technical codes: -
The shot used in the advert would be a close up, as we can see the whole face of an individual, however the surroundings prevent it from being a proper close up shot, as the proposed image of the individuals face is portrayed as a mask of a smiling girls face, hanging of the back of a hook next to a school tie, in what seems to be the girls room. The CGI has obviously taken an image of a young girls face and placed it in the middle of the image, attaching a piece of string to her head and hooking the string onto the hanger, this gives the obvious representation of a mask. the lighting in the shot is very bright and brings out the pink colours of the girls room and brightens her complexion, suggesting everything is very happy and  bright, however the fact that the mask shows the girl is smiling, brings out the deeper and darker meaning of the advert. 
Symbolic/ visual codes: - 
The true meaning of the advert lies behind the visual implication of what seems to be the mask hanging from the hook. The girls face on the mask is shown to be smiling, suggesting that when she wears the mask she wants everyone to think that she is happy and that there are no problems in her life. So we immediately assume that she sad and uncomfortable behind the mask, proving that she is suffering and not at all happy which is what the mask is symbolising. So we take from the poster, that she is or has suffered from sexual abuse, and that is why she is upset and embarrassed, ad that is why she wears the mask that makes her look happy and that there is nothing wrong with her. The setting seems to be a young girls room, proposedley the girl on the mask's room, implying that whenever she leaves her room she puts the mask on and whenever she is in her room alone, she takes it off. The bright pink walls and patterned hearts, and the school tie that is hung up next to the mask, suggest that she is only a young girl, addressing the young girls of the audience, which is important because if they have suffered from abuse, and the advert shows the young girls face and environment, it may make them more likely to come forward, as they assume that it has happened to the girl in the poster, making them feel less isolated, and knowing it can happen to individuals similar to themselves. 
Written codes: - 
the headline reads " if you've been sexually abused, you don't have to hide it anymore." It personally addressees the audience using the 'you've' and links back to the idea of the mask in the image when it reads 'you dont have to hide it' as the mask implies that the girl hides her real emotions and feelings when she wears the mask to show herself smiling instead. the advert also says 'when you're ready' again personally addressing the audience, and encouraging individuals in these situations to call childline, but in a none forceful way, making them sound more friendly and less scary and intimidating to children.