I chose this advert for Humour because it displays toddlers rolling around performing acts that some adults can't even do. Taking the ordinary and putting into the extraordinary. Also it includes the pun at the end 'live young' which links back to the toddlers enjoying their young lives. The advert also advertises having fun and being lively which may idolise that if you drink this brand of water it will make you as equal on a emotional bases to the toddlers on the advert. The Evian advert would target to the Mainstream as the use of water in the advert appeals to them as the standard person requires water in their life and it is a typical substance used in a person's everyday life. Furthermore, the advert would appeal to the people that have a need to nurture because children have been presented in the advert, which makes some people say 'aww'.

Nike's slogan 'JUST DO IT' is an imperative, it is telling the audience to do something. This has a link to the audience as it allows them to form a relationship with the brand, enabling them to have a Personal Identity with it.
The word 'DO' indicates that to 'do' some sort of activity. The word 'JUST' connotes that there is a casual attitude in the command, and that 'just' doing something may not need to complicated. The word 'IT' opens up a wide range of choices that audience chose, as the word does not specify what needs to be done. This may relate back that each individual has their own unique 'IT' and that it comes back to them forming a personal identity with the brand. Finally, the use of the full stop connotes that nothing else needs to be done and that is the only 'thing' needed. Also that Nike has nothing else to say to its audience. This will appeal to the people who want to achieve because after they have done their 'IT' a sense of accomplishment and achievement can now be given.




The DOE road safety advert uses a very intelligent way of shock tactics. As the use of children makes the advert that little much more memorable for it's content. This advert will definitely appeal to the people for nurturing, as it will make that audience type want their child to feel protected from any unexpected dangers such as speeding cars.
Towards the end of the advert, the commentator says convincingly 'shame on you', this directly makes the audience involved, even though not all audiences have committed accidents from speeding, it connotes that shamefulness will be the way one such person should feel from this action and if not others feel that way to that person.
An audience would find this advert so shocking as original adverts wouldn't consider using children for adverts such as this. The fact that the children are sitting down when the car begins to flip, the camera angle changes to a sort of high angle shot, which makes them seem very vulnerable and makes the car seem as the dominant object in the advert which it is. Also, the fact that use of children being graphically murdered makes it more shocking as children shouldn't become in a situation such as this but the reality is that any time and any place someone could be speeding just like in the advert and it can take lives away from anybody, which will shockingly surprise people.


The Mercedes advert uses a 'blonde' to demonstrate that all blondes are 'stupid' stereotype. The fact that the woman asks for a meal order in a library clearly connotes from the advert that blondes don't think thoroughly to analyse a situation and that they just approach things without any intellectual thought at all, which is why they are stereotyped as 'stupid'. Also, in the ad even though the librarian informs her that she is an a library, the woman still beings to take no thought in her approach, this connotes that the stereotypes show that even with guidance a 'blonde' always 'have their moments'.

At the end of the advert, the Mercedes portray a slogan 'Beauty is nothing without brains' this connotes that even though that the woman may look 'pretty' her intelligence brings out the 'ugly' side to her, which relates back to the stereotype of blondes. The use of this slogan links to the car as the beauty of the car is its exterior and interior to show its features, but the brains, are components of the car such as the engine and the fuel tank, this connotes that without the brains of  the car it cannot function therefore the beauty is unnecessary.

Toys R Us uses the technique of intertextuality as they display the use of their toys re-enacting the titanic scene with Jack and Rose. A long shot is used in this photo, to show that they are in fact on a boat in the ocean which makes it similar to the original scene.

The fact that Toys R Us appeals to children specifically, they use a 1996 classical film to portray its advert, which most young children wouldn't not understand the use of titanic scene. For older people who understand this reference, this will become nostalgic to them as it will make them remember the time that they first viewed that scene from the Titanic movie.

The use of Gary Lineker makes this advert categorize under Elite Persons, the reason they use Gary is because Walkers originated in Leicester and Lineker was born there as well. This allows Gary to form a personal identity with brand, and people who are from Leicester may feel the same way.Also, Walkers use Lineker as an iconic person because in his whole football career he never received a red card and only one yellow, which makes this advert more appealing because the audience see him as a successful which relates back to the crisp.