Marketing and promotion of PRIDE

During the release of Pride there was a rise in online marketing which the film used to its full advantage as a lot of the marketing was done online and the film had a huge presence on and off line. The marketing was done through social media sights such as Twitter and Facebook and was heightened as there were pages for both the UK and the US creating worldwide marketing and meant the target audience was reached much more easily. On Twitter it was clear to see the film was in high demand and audience members were keen to see the film as soon as possible as there were many tweets surrounding VIP tickets to an early showing of the film, this showed how popular the film was and was also reinforced by trending hashtags about the film such as #Pridemovie and #Pridedayfriday. There were also many images on set during the making of the film as well as images of character and introducing the audience to the characters such as "meet Steph". This all created an online presence for the film and allowed the audience to engage with the film on another level that was not just through the film. There was also a #askAndrew which allowed the fans to ask the actor Andrew (Gethin) whatever they wanted whether that be about the film or not, this also increased the audience involvement with the film and the cast as they were able to talk to the cast first hand about anything. Facebook also had a huge impact on marketing the film as there were constant reviews of the film being shown (given 10, 5 star reviews and 6, 4 star reviews) making the audience see that this film was also popular with critics as well as regular people. There were also many videos uploaded of pride marches to reinforce the idea the film is based on a true story bringing in more audience members. Overall the online presence the film had allowed the audience to engage with the film and become familiar with characters, settings and themes of the film. The trailer for Pride did exactly the same as it expressed the genre of the film and put forward the themes and issued raided in the film, the film also established the settings and although the issued were real and it was based on a true story the film is light hearted and tackles issued in a friendly and fun way that can make you laugh but also bring you to tears. The trailer showed a real story about coming together and acceptance even through tough times and what seems as unbeatable odds. The trailer for Pride highlights key themes and messages and increases the familiarity for the audience with the characters and settings. Like all films Pride also used posters to promote the film, it is clear from the Pride posters that the mainstream audience is targeted as the posters are simply showing the characters with reviews, there is no indication on the posters that the subject matter of the film in parts is serious as the vibrant colours and smiles on the characters face make it seem as more of a comedy and a light hearted movie. The posters show the cast and there is no clear protagonist suggesting that the film is about togetherness and the idea these people are regular and ordinary people, the diversity of the characters also reinforces the idea of togetherness and attracts the mainstream as the film looks family friendly. Overall the marketing of Pride is huge and consistent as all of the promotion fits together and links to each other, every aspect of the film is covered and allows the audience to become familiar with the characters eventually allowing them to personally identify with a character. The promotion of the film is fun and introduces all the key themes and aspects of the film which is what is necessary for a film to succeed.