Media Diary 3: Audience Classification

Dark Souls Audience


Brief Description
Dark souls is a third-person action role-playing game. The core mechanic of the game is exploration. Players are encouraged by the game to proceed with caution, learn from past mistakes, or find alternate areas to explore. Dark souls takes place in a large and continuous open world environment, connected through a central hub area (Firelink Shrine). Players are able to travel to and from areas and explore various paths at will, although certain prerequisites have to be met in order to unlock certain areas

Income/Status Model.

The Audience that Dark souls targets varies massively in this section as it could be played by all classes except certain E classed people. But if we are talking about stereotypes as well as money capabilities, It would be for the class range B middle class, all the way down to D Working Class. This is due to the fact of it is quite affordable now but also because it is a challenging game normally played for that reason as well as story. This means it's a good source of entertainment for hours and means it's worth every penny in most cases. Some of the E group could also play this and enjoy it, such as students. 

Audience Profiling 

This game/advert is aimed at a hardcore audience due for this being the special edition of the game which make it even more difficult than it already was. This would mean it is still aimed at the similar demographic of 16-35 year old, mainly male and nerdy type of person. This is because the game became mainstream in a way, but still isn't for the average gamer.

Young and Rubicam's 4C's
This game when it first came out was an amazing find by the Explorer. It fitted the explorer so well because of the fresh Idea and take on JRPG's. The game was so difficult and so hard to follow story wise, all it takes is patience. It also for the explorer because of how new it was, back when it first came out it was almost unknown to everyone else. Making it an entirely new follow base from the beginning. It is now more aimed at the mainstreamer due to the fact of how big it had became and everyone was playing at one point. They also started playing it because it was something to talk about and do as a group of people, securing them in a way.

Lifestyle Choices

Audiences who play this game would be either Cynics or Trendies. The Cynics would be mentioned because there is always something to complain about in Dark souls from the spawning in all the way down to how much health you lose from poison. Mostly, cynics would complain about the story because of how massively difficult it is to follow and understand the lore around it. They would also complain about how the game is too difficult, just because of the actual, accurate combat systems implemented into the game. The Trendies would play this because they would want to complete it in multiple ways and difficulties, ultimately getting the admiration of such an amazing achievement. This would fulfill both of the needs of these two lifestyle choice