Artist: Fifth Harmony
Song: Work From Home

Visual:

The setting for this video is in a building yard in a work environment to correlate with the song title. All costumes are work related such as: building boots, eye visor protectors, overalls, dungarees. Props consist of hammers, blueprints, tractors and cement mixer. The editing is used to cut to whichever girl is singing. Whenever the title "work from home" is said, the camera cuts to somebody working, whether it be the girls or the men. The work environment is accentuated as the girls are always in each shot and they are framed in a working environment near building equipment. A montage is used at the end of the video during the final few beats, each beat cutting to a different member of Fifth Harmony working.

Conventions:

This video is very conventional and typical of a girlband music video. There is constant dance choreography, whether it be solo dances on the verses or group dances during the chorus. During each chorus, this is the only time when the entire girl group dance together. Another cliche of a conventional music video is for the artists to mime to the lyrics. Fifth Harmony do this throughout and have done for every music video they've shot. There is no storyline used in this video, a common aspect in Fifth Harmony videos. They do not want the audience to watch a narrative, they want the audience to watch them. Mature dancing is used in the choreography which oozes maturity and the sexiness of the group itself, they want to show that they are no longer kids on the X-Factor but women in the biggest girl band in the industry. Grown, attractive, muscular men are used in this video, one for each girl. They're physique connotes sexiness, as well as their dancing. Each verse shows each member dancing around the work equipment whether it be: Camila using the cement mixer, Normani on the tractor, Ally using the hammer, Dinah sprawled on the blueprint table or Lauren in the construction yard using a blow torch on an iron bar. Even during Ty Dolla $ign's rap, he appears wearing overalls, holding a hammer. Their whole vibe connotes working and symbolises the working life.