Charity Advertising Research - Greenpeace // What does your car say about you?

Charity Advertising Research - Greenpeace // What does your car say about you?

This adverts ideology is around the idea that you will be judged upon the car you have. If you have a car that is not very efficient and produces lots of CO2, you will be looked down upon.

The character playing the man with the inefficient car called 'the city guzzler' seems to not have a clue of how everyone is treating him, it gives off a huge sense of reward and punishment. The visuals are nothing special, with the settings being office-type based with lots of workers, which is fairly stereotypical of a that type of worker having a car like that. All of the other characters in this advert very much despise him and look down on their co-worker. It seems he is very unaware of this, indicating that the advert is possibly saying that people like him are unaware they are damaging the environment, and they need to know.

The advert obviously wants to persuade people not to use cars especially like these, that can create lots of CO2, and damage our environment. It wants people to be able to be more aware and address the situation, as global warming is very much on the rise, and cars do contribute to it. It appeals to such a large audience, due to so many people owning cars in the first world, and the reward and punishment is very much seen throughout.

It works well as it really has the audience guessing why everyone seems to hate him, when we all find out it can cause a sense of realization from people and possibly making people more aware of their car.