Charity research 2

 


 

In this advert it gives a view of someone who doesn't know about this mental illness and it shows the truth. They draw you in with the beginning by showing what many see when you say the word psycho or lunatic and to many this recognised with many mental illnesses not just the one in the being presented in the video. They used many of our views at the start and they used a build up to show you that what you think isn't always what is this is shown by the juxtaposition of the start of the video to the end.

This i clearly shown by the change in atmosphere and also aura. They use the of horror due to mental illness being associated with killers and mad people this is where the stereotype of mental illness came about also this due to how they were treated in past eras. This ad puts aware ness to the way we see mentally ill people and this may have been many peoples views or forced ideologies due to parents bringing people up in that way are just influences by what other people think and how people see things such as school or friends.

They use a well known tactic in the world of horror to make use think and fear what would be behind the door and due to the words psycho and he's among us states that due to the presents of him we should be scared. People with mental illness are usually discriminated against by many people this is due to there role in horror films such as saw and friday the thirteenth the main protagonist were seen as crazy and not right in the head this implies they are mentally unwell and thats what makes them kill and this stereotype of mentally ill people makes people fear or dislike them for no reason.