Salvation Arm coursework research-3

Ideologies shown in the Salvation Army charity advertisement is that we as a society ignore the homeless who are in desperate need for money to survive and because of this the advert suggests that people treat the homeless as they aren't even there and that they are invisible to us.

In the advert it shows a homeless person blending in with the wall behind them (background) this relates back to the ideologies presented. Visually, the surrounding of the homeless person is quite dark this may resemble of what a homeless life is like.

This may appeal to people who have a need to help others as they want to make it easier or possible for someone to do something by offering them one's services or resources. The use of the long shot lets us (audience) see what a homeless persons life is seemed to be like and how they are presented. The shot shows the full clothing of the homeless person and shown are what look like to be jeans that too big for the individual this may connote as they have been taken or given from someone else and the wrapping around the upper body suggests that being homeless always feels cold physically and emotionally and that homeless people use anything to keep themselves warm.

Things that work in the advert:

• The blending in the background (invisibility)
• Dark background (atmosphere)

These techniques may be shown in my charity advertisements.