Talk to FRANK (Print Advert)

Talk to FRANK (Print Advert)

Ideologies:

There aren't many ideologies that are promoted here. It could be said that drugs aren't simple which is portrayed by the use of the infamous question "How long is a piece of string". This question is used to show that the question doesn't have a simple answer. The use of this question is used to say that drugs are complicated. This also could tie into the reasoning behind why they think that people are scared of drugs being that people are in the unknown as to what drugs really are.

Visual and Narrative Techniques:

No characters are used in this however there is a use of textual juxtaposition as it is not usual for this question to be tied into drugs which could be said to be creating both shock and humour. Another technique used is the use of a bright and colourful background. Another technique is that on first glance the use of a tape measure winding through the words looks like a ribbon which is normally linked with something of elegance. However, on a closer examination it can be seen as a tape measure which is when people realise how dark the message is. Finally, the charities name is Frank, which is a common name. This is used to make the charity sound more like a friend then a company. This also makes it easier for viewers to call the charity for advice. It also allows for trust to be established before any contact is made.

Advertising Techniques:

The advertising techniques are not used to apply to the basic lines of appeal. However it may apply to our need for Love and Belonging if the viewer has a relative or friend who has drug abuse issues. The use of an artistic style may make it stand out from other posters and prints as well as the use of a large text for the key point of the advert.

What works?

The use of bright colours adds a attention grabbing feature as well as a positive vibe. The use of large text is also able to grab attention. The use of textual juxtaposition is great to create horror, shock or humour which is something I am considering using.