Unicef coursework research-2

From first view of this advertisement the ideologies presented are that, Unicef's focus is the protection of children's rights and to meet their basic needs and to make sure they achieve their full potential in life, just like how a mother and father would do the same, but as the advert suggests these children have no family therefore Unicef take this responsibility as a parent to all.

Visually speaking, the advert shows a child holding the mannequin hands with the child looking up at them with a confusion look on her face, this may be due to the fact that the child is receiving no emotional connection back as they look straight ahead with un-human characteristics. The visual style is very ordinary but one thing that stands out is that the reflection of the lights off the glass may cause the audience to understand that this is in a shop window.

The advert directly has a line of appeal to parents as they have a need to nurture when seeing children in desperate need and it allows them to form a personal identity with the advert as they have children themselves and begin to have a thought pattern of 'what if my child was like this', this persuades them to donate.

What works in the advert:

• Written text-child's handwriting
• Father and Mother drawing for the A and I in family.

These are the good things used in the advert, as for the handwriting this resembles that a child has wrote this out who needs a family themselves and the use of the mother and father icon shows that parents are needed for children to form a family.