What Has Aid Ever Done For Anyone? - Save The Children

Ideologies
- Aid does really make a difference
- It is stupid to deny that aid helps
- Education, vaccinations and other help is important.
- Children are valuable and need saving

Visual/Narratives Techniques
- Plays on the song 'War' making it relatable
- Monty Python inspired
- The bus setting is enclosed and traps the leader of the protest in his own stupidity
- Lists all the positive things that aid has done
- Mocks people who think the way the leader thinks
- Shows a group of people who initially were following something they didn't really agree with
- Change in campaign poster to include all the good things that aid has done - the new segment of the poster is larger than the initial campaign.

Advertising Techniques
- Informs the audience what aid has done in a comedic way
- Rewards audience members who recognise the song and the obvious reference to Monty Python's "What have the Romans ever done for us?"
- Keeps the audience engaged in the information that is being presented because it is entertaining to watch, comedy is a good tool for this.
- Peter Serafinowicz is recognisable as a British actor/comedian

What does/doesn't work
- Comedy is easy to understand the concept of.
- Intelligently presents the information through various pieces of dialogue as well as one lengthy list of all the things that aid has done.
- Could somehow be misinterpreted as an anti-aid campaign - some YouTube commenters seem to have missed the point of the advert so I guess that could be a problem although they may just be either joking or way below the range of reasonable intelligence.
- The comedy is a much better way to get this information across, rather than sobstory type adverts which are just depressing.