BeLonG-Stand Up coursework research-5

Ideologies that are clear in this advert is that it presents the idea of unity, this is displayed when everyone stands up and takes each others hands to stand up against homophobic bullying, so it is basically saying together as a unity we can stop bullying not in just one school but everywhere. Another ideology is that 'coming out' is not shameful and that being gay, lesbian and bisexual etc should not be shamed it should be expressed.

In the advert it clearly shows that two boys are in a homosexual relationship but one of them is shamed of showing his sexuality to others due to being scared of negative comments and actions which come later on in the advert, the bully's mock the couple and one run's off in fear, the main setting in the advert is a school community and with this, this is where the stand up to bullying is incorporated. The use of the teenager character resembles when homophobic bullying takes place as most teenagers are vulnerable to bullying with being around a lot of people who know their background due to being in the same school for many years as people gain an understanding of who you are and what you are like.

The use of the slogan 'Stand Up' is persuasive to the audience as standing up is an action made, this reflects back to the topic of bullying as it is saying that we need to take action to stop homophobic bullying in teenagers. Also, with this slogan it is a very demanding command as it forcing people to 'stand up' which means that it is a very serious topic,

What works in the advert:

The slogan 'Stand Up'.
The characters.
The structure of the advert.