Bupa UK- Cancer Survivorship Programme coursework research-6

Ideologies portrayed in the Bupa UK advert are that people as individuals are self conscious of themselves as people can react differently and we are aware that people do judge others of differences and conditions. Furthermore, an ideology presented is that people also care for one another as we understand that people can be going through hard times such as battling cancer and therefore we need moral support from others to keep us going this relates back to the non-diegetic music that is being played in the background.

In the advert it displays a mans way of avoiding comments off others as he is apprehensive of other people making judgments against him, how he avoids this is that he covers his hair loss by wearing a hat and when he is about to start swimming when the woman passes him he covers his surgical scar with arm so she does not see this, this is also showing him being scared of showing himself.

The text that pops up over the duration of the advert 'when the treatment is over'.... 'we'll support you for as long as you need us' this will grab the attention of audiences as it gives the company a good publicity and it will be even more attention grabbing to people who are going through the same situation as the man displayed in the advert as they can receive help even after their treatment.

What works in the advert:

Slow motion with close ups - show's emotion for longer period of time, to emphasise the topic.