charity research 4

Watch Your Own Heart Attack Film (British Heart Foundation)




At the start of the advert it is calm not as much peaceful due to the setting being in a shack or cabin of some sort this gives some panic due to setting of horror stories being associated with these places.

With this advert it puts you in the place of the person by using first person view this makes what happens more realistic and scary due to the camera tilting and moving just like a human head would do.This makes it more personal to the person watching it such as half way through when the man is saying you feel dizzy they use first person view to their advantage when they ad that affect by using the camera and also by making it more realistic with the man in front of you seeming to be clipping and lagging due to the effect f dizziness this gives an extra sense of realism to the ad.

This ad is very informative due to it not just stating signs and things to look out for a heart attack but they also advert the actual affects to yet again make it personal to the viewer and also to show you first hand what it may be like.This is a good advert due to the information but also the shock tactics and very important message.The first one is the message it portrays and that is that not all people react to things the same so not all heart attack symptoms are the same and in this advert it advises people to not being be embarrassed about it this is a positive message and it gives it in writing at the end. It uses separate images to aid what the person is saying this allows for more tension an the viewer and maybe even urgency.In this advert they use an old man who is healthy this could also be subliminal message saying that at any age you could have a heart attack this is because the man we are looking through the perspective of is the age difference between the old man and the young man could show how it can occur at any age.