Saving Rainforest - Cool Earth

Ideologies
- There are a lot of factors in the deforestation of the rainforest
- Poverty is the most important factor

Visual/Narrative Techniques
- Unknown voiceover. Adds believablity to the information because the narrator is clearly a Cool Earth affiliate
- Positive images showing what Cool Earth are being able to do
- Humble. "Cool Earth is a small charity doing a big thing"
- Happy children

Advertising techniques
- Tells the audience what is being done to save the rainforest
- Gives more information about the state of the rainforest
- Use of 'we' is a nicer way to refer to Cool Earth rather than using 3rd person.

What does/doesn't work
- Very informative
- Positive images is just so much better than negative and depressing adverts
- Doesn't beg for money and instead gives a reason to donate with proof that it works