Ideologies
- Using typical charity advertising techniques can be effective but it is overplayed.
- Celebrities are effective in charity advertising
- Sightsavers can help with only 35p a month

Visual/Narrative Techniques
- Uses British comedian James Corden
- Simple setting, black and white, single actor and voice.
- Implied that there is a team behind the camera that he is talking to are never shown.
- Shows the 4 most common ways that charities advertising in a comedic way

Advertising Techniques
- While it does use multiple methods of charity advertising, it uses them for comedic effect in a satirical way.
- Celebrity endorsement. British and in pop culture a lot.
- Shows the charity information including the telephone number and registration number
- Quiet and entertaining to watch.

What does/doesn't work
- Funny because it lets the audience know that the charity are aware of the typical techniques of advertising but they've chosen to just give them the facts straight.
- The 'levelling with you' is polite and just generally respectful to the audience. It doesn't treat the audience as passive and suggests they are self aware and also quite intelligent.
- Bit long