Artist: Taylor Swift

Song: Mine

Visual:

Many editing techniques are used in this video. Flashbacks are used frequently, firstly in the beginning when Taylor sits in a cafe and sees a couple arguing, prompting a flashback of her own parents arguing conveying her abusive childhood. The camera cuts to her in a forest with several polaroids of her memories hanging on the surrounding trees. Every moment she touches prompts a flashback of that exact moment. Each moment has a direct link to the lyric sung. The settings used represent her country genre. The forest connotes nature and beauty and deep southern USA, where Taylor and the majority of country artists reside. Her lack of make up and her flowing dress connotes being free, with her being in the forest, this implies she's free with nature. When she is with her love interest, she is always in white clothing and he is always in black clothing. This implies that there is both good an bad in their relationship but yet opposites attract. Every flashback has a hint of a vintage toning to the colour highlighting how she is reminiscing on the moment. Whenever the lyrics mention her parents, the camera cuts back to the same argument flashback, conveying how the only thing she remembers of her parents is the constant bickering and the said conflict must have been serious if it's the same thing she thinks back to every time. The video cross cuts back to the forest throughout the video to flashback to another moment.

Narrative:

The lyrics narrate the video; whatever the lyrics mention, the video cuts to a visual representation. This video tells the story of how they met, as their first encounter freezes the frame, implying that she wants to stay in that moment forever and everything stops when she's with him. As the video progresses, their relationship becomes more serious with them becoming engaged and having kids, conveying how fast your life passes when you're spending it with the one you love.

Conventional: 

This video is very conventional for Taylor Swift with her having her happily ever after. Cutting back to her in the forest enabling her to mime the lyrics and create a direct response to the audience is very conventional for a music video. Using nature settings for the video is also conventional for the country genre.