Music Video Research: I Believe In A Thing Called Love by The Darkness

Visual style/Mise-en-scene
The use of panning shots and BCUs in this video is unusual, yet intriguing. The camera always focuses on the band. however, it varies from scene to scene as it takes a new place.
It also uses tracking shot down a corridor towards the lead guitarist.
The pace of editing was quite fast and random and this fits perfectly with the music as it is just as unusual as the video itself.
The most interesting technique is when the use of panning is in the center of the room and goes to each band members as it spins round to face them as it creates a similar effect to older music videos.

Narrative including techniques used
The story is somewhat random, but it is actually taking inspiration from other bands in the 70's and 80's, Queen being one of them as it holds references to the way they dress and bits of the editing in "Bohemian Rhapsody". It is also a parody of other time zones such as space movies in the 1950's and 1960's because of the use of existing animals and everything being super generic.
The plot is the band are on a space ship and they are going around saving planets from massive aliens and get attacked by a giant squid that they defeat with the power of rock.

The video could easily be referencing that rock has changed from what it used to be and was trying to bring it back as it uses iconic bands as inspirations.

Conventional/Unconventional
This video was quite unique at the time, but not completely original. It was aiming to be a funnier, light-hearted yet  powerful rock song. Unlike other rock bands back then. They aimed to be as stupid and crazy as possible with their video as well as parody the past, this is what brought its fame. This makes the video and song extremely enjoyable as well as funny. However, this type of parodying can only last so long before it is deemed either unfunny or possibly outdated for the generation to understand.
There are also conventional points because it follows a generic format of most rock songs as the video escalates towards the end of it because of the solo kicking in. It is also conventional because it jump cuts between scenes of what's going on and them performing as a band and lip-syncing

What Works?.  
The plot might have been a little over the top and different, but it wasn't overwhelming and actually makes it rewatchable and stupidly worth watching again for a laugh and for the great song.
The parodies of other music videos throughout was an amazing touch and actually allowed for it to become even better as a whole and made it more of a nostalgic ride for some.

Nevertheless. the video was very cheesy and some of the ideas were trying to be too enthusiastic and funny, but this didn't effect it massively as it was what it was supposed to be.