One Child

Ideology  

-children doesn’t deserve to suffer like this, and to show that they need our donations in order to survive. 

-simply giving the children food puts a bright smile in their face  

Visual  

-slow editing of cutting from one starving child to another  

-close up shots of child looking directly at the camera to make the audience have sympathy for them 

-Voice over is louder than the background music to make the audience focus on the voice over. 

-calm music to make the audience emotional 

Line of appeal 

The advert uses the shock tactic because it'll shock the audience how little food all these children gets and by showing the smiles they get when they get food. 

Uses the typical imagery of a charity advert 

Including the benefit of donating to the charity 

I think that the voice over works well because the tone of it is very persuasive due to the emotional language. It address the audience directly and puts pressure on the audience because it makes them feel it'll be your fault if you don’t donate.