Music Video Research

Music Video Research
Artist: Scouting For Girls
Track: She's So Lovely



Representation of Men and Women:
The music video first of all reinforces heterosexual relationships throughout, as every man within it are attracted to the same girl. The music videos main focus is a woman, we see shots of her legs wearing high heels and shorts and a low cut top, as she walks in to a bowling ally full of men. Everyone stares at her, some of them dropping their mouths open, at the lyrics 'She's so lovely' suggesting that a woman is an object for a man to look at and admire. It also connotes that all men only like a woman for her the way her face and body looks. All the adjective used are qualitative and only describe the woman's appearance and this portrays that society cares what you look like and you should be making the effort for them instead of yourself. This video supports conventions, such as the men asking the women out and this demonstrates how society still think that it is the mans duty to do this. Following this, the woman in the music video rarely leaves her boyfriends side, this could suggest loyalty, however through the way he acts with her inappropriately it depicts how some men may think that they 'own' the women they are with.