Protecting Lungs - Rainforest Alliance

Ideologies
- Our planet is like a body
- We should be protecting our planet in the same way we protect ourselves

Visual/Narrative Techniques
- 2 colours - green and white.
- Very minimalist
- Logo of the charity is placed underneath the main copy
- Copy is centrally and is the only focus of the advert
- Background is a rainforest and is there to add to the copy. The trees look like alveoli.

Advertising Techniques
- It isn't forcing anything onto the audience.
- Relates to the audience by mentioning lungs. Lungs are something that we are very often told to protect so they are thinking about how to protect their planet's lungs.
- It is common knowledge that trees provide oxygen

What does/doesn't work
- Quite minimalistic which is pleasing to audience
- There is a lack of information - no real contact information besides the name of the charity.