Rihanna Unfaithful Research 10

Camera/Editing/Mise en scene 

This music video first starts off with a medium shot standing behind Rihanna and in the background you can see walls with what looks to be all different names written over them. This could symbolise how Rihanna is an icon. Rihanna walks slowly towards a mirror, this implies to the audience that she is doubting herself as she wants to look at her reflection. A close shot of Rihanna is used, this allows the audience to see how she is holding her hair up and her bold makeup; the bold makeup represents how she is confident. A two shot of Rihanna and a boy on a date shows how Rihanna suddenly looks different, the audience can see how her makeup is a lot more natural which implies her personality is changing. The editing done in this video is very interesting, a lot of quick shots are displayed from the past with this boy and the audience become more attracted as they want to know the story. As Rihanna begins to sing, a medium shot is took of her and the audience can see how she is revealing herself due to her clothing; she is wearing a black dress. The connotations of the colour black is danger and negativity. A spotlight is portrayed on Rihanna which shows the audience how she has authority. There is also a walking room shot of Rihanna walking in the streets but she looks completely different as she is wearing white clothes. This implies to the audience that Rihanna has two identities. There then is a medium close shot of Rihanna in bed with another man. This tells the audience that she is not a truthful or loyal person. The music goes off and there are non diegetic heart beats, this builds up tension so it makes the music video more exciting

Narrative

There is a story to this music video, it is based around loyalty and how truthful people are. Rihanna starts off seeming happy with this man but as the music video continues the audience learn that she has other interests in more than one person. Throughout the music video, Rihanna constantly looks on edge, this shows the audience how she is beginning to get a guilty conscious. Rihanna is shown wearing white clothes and black clothes, these two different outfits represent her two different personalities. The black show how she is dominant and in control whereas the white outfit shows how she is innocent. Rihanna is having an affair and throughout the video it seems to be getting too much for her so this is the reason why it is being revealed.

Conventional/Unconventional

I think this music video is unconventional because usually in love narratives, the boy is showed at being the bad one in the relationship but in this story, it is the girl who is shown in the negative light. Usually, females are shown to be weak compared to men but in this instance Rihanna dominates the two males, this goes against the stereotypical thought that women need men whereas Rihanna is strong enough without both of them.

What works/doesn't  

In my opinion, I think the best thing is how the audience are introduced to a new stereotypical view of women being stronger than men and have more power.