Shave the Rainforest - PaddyPower/Greenpeace

Ideologies
- There is no point sitting around waiting for something to happen, it is good to be proactive
- The rainforest is rapidly disappearing and nobody cares

Visual/Narrative Techniques
- Casual/Colloquial use of language is relatable.
- Copy is cut into the trees
- Use of website link
- Vast spread, well known location being the Amazon rainforest - more specifically the Amazon River.
- Shave the rainforest hashtag
- Use of 'Brazilian' is a joke as it has two meanings. The Amazon is a Brazilian rainforest but a Brazilian is also a way of waxing pubic hair.
- Positive tone

Advertising Techniques
- Addresses the audience in 2nd person
- Comedy
- Tells the audience what they can do to help

What does/does work
- Comedy is always a good way to get the audience's attention
- Easy to read while being informative and engaging copy.