Instantly, the NHS advert presents an ideology of when an addiction is formed from smoking that we are 'hooked' on to it, with relation to it only giving pain and negative effects and that's why we need to get 'unhooked'.
In the advert it clearly displays a man with a hook inserted into his upper lip and this relates directly back to the ideology that is created. Furthermore, the advert presents statistics of how much the average smoker 'needs' but not wants as an addiction is formed.
A lot of people will agree with this advert as it shows a real sense of realism as the image is direct and open to the audience to see, so they can get their message across. Presenting real data also shows the audience a sense of realism as it gives the audience the true factual information which may manipulate their thoughts towards smoking and smokers.
Things that work in the advert:
- The realism that is shown in the advert.
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