Charity Advert 9 - UN Women

This advert was produced by 'UN Women' and is called 'The Autocomplete Truth'. The advert shows accomplishments made by women throughout time, highlighting the improvements that have been made for equality. To juxtapose this, and show that inequality is still prevalent in modern day society, a google search bar shows up, showing that people search misogynistic things.

Ideologies:
One ideology presented in the advert is that equality should have been achieved in today's society, and that it is a positive thing for men and women alike. Another ideology presented is that feminism is not present and that a majority of society are misogynistic.

Visual and narrative codes:
At the beginning of the advert, historical looking video clips are played, following an explanation of the achievement being typed. Showing the audience that feminism has been being worked towards for many years, and that feminists have impacted society and - at the time - the future. To imply that the audience is now being shown what is happening in modern day, a google search bar is shown. The words 'women shouldn't' are typed into the search bar, and suggestions are placed underneath. Which will be viewed as shocking to the audience as it is believed that todays society, people are believers that equality is present in society.

Advertising techniques:
Shock tactics are used within the advert, to encourage support for the charity. This is by the suggestions of the search bar - they will shock the audience and, therefore, persuade them to support the charity and work towards equality.

What works/ what doesn't:
The juxtaposition of the past and modern day and where equality stands is effective as it illustrates to the audience exactly what the charity stands for and is hoping to accomplish.