Be thorough with your answers and use a mixture of print based adverts - that is those you see on billboards and in magazines, and audio/visual adverts - those you see on telly, at the cinema and online.
Here are the questions - pay attention to what you need to do after the questions...
1. Find an advertising campaign that uses humour as its main persuasive device. Analyse the humour use and discuss who the target audience are using the audience classification methods we have studied.
2. Write down a slogan for a product recently advertised. Analyse the language devices used to say why it is an effective and memorable slogan - how does it speak to an audience?
3. Find an advertising campaign that uses shock tactics - analyse why an audience would find it so shocking?
4. Find an advert which stereotypes a group of people, what stereotypes are there in the advert?
5. Find an example of intertextuality used in an advert, how is it used - who will recognise the reference?
6. Find an example of elite persons being used in advertising. What do they represent to the audience, why have they been used?
7. Find an example of 'reward & punishment' persuasion in current campaigns. What ideologies are being rewarded and which punished?
You must complete all of the answers and you must post them onto the blog - along with the adverts you have analysed. If you can't remember how to post videos then click here.
When you post them label them with your name and the label: Lines of Appeal
Below are some frequent errors - make sure that you don't fall into the same trap...
- Not enough detail in analysis
- Overly generalised answers
- Not using the actual Lines of Appeal handout to complete the answers
- Not being thorough when looking for suitable advertisements
- Sometimes using ads from the internet which are not actually adverts!
- Not thinking about the other audience theories that we have already studied
- Ignoring the ideologies that are encoded into the advert – i.e. not realising that adverts do not just sell us a product – they are often selling us ideas, lifestyles and concepts
- Not using the visual codes and written codes from the actual adverts as evidence
