1.a The mainstream are the most common group in society, as their life choices are 'we' rather than 'me', this means they have not much individuality, consume the same media texts together, and in a way are mildly passive. The mainstream would never buy a brand that not many people wouldn't buy, they'd rather stick to the well known 'normal' brands every other mainstreamer tends to buy to 'fit in'. I'd say a typical media text a mainstreamer would consume is the television programme 'Big Brother', as almost everybody talks about it, tweets about it, and perform other social related things to do with the programme. The reason they do this is to fit in to the mainstream way of life, as if they didn't watch big brother, they would looked upon as minorities, and a mainstreamer would not like to be looked upon as a minority, as their goal in life is to have security, to know they're accepted in there simple, non creative lives.

The Succeeder tends to be the type of person to have more responsibility over people then others, they will stop at nothing to get what they think they deserve. A media text I think a Succeeder would consume is a television programme called 'The Dragons Den', as  even though it is quite mainstream, quite a lot of people who go on the show will have the same mind set as a Succeeder.

The Explorer is the type of person who likes to discover new things, that most people won't see potential in until the explorer shows the average person it's full potential, for example, a television programme an Explorer may watch is 'The Mighty Boosh.' The reason an Explorer might watch this is because of how original and unique the show is, as you have to have an acquired sense of humour to easily watch it, as a lot of the sketches are strange, almost child like, yet with adult humour. This would appeal to the Explorer as it different to any other sit com out there.

The Aspirer's main concern in life is to be attractive, and to feed there ego, as they'd only wear the most expensive, high class brands, they do this so people look upon them as the trend. A media text an Aspirer may consume could be 'Vogue magazine' or any other magazines that cost a bit more than average ones.

I think these models are quite useful, as it is basically impossible to market your media to everyone, so having a rough guid line like this to market your media to is quite useful.



B.  Name of text: Friends
      Audience gender: Male and Female
      Audience age range: 16 to 35
I'd say the stereotypical viewer of this programme would be from the mainstream category, as 'Friends' is one of the most successful sit coms of all time, has a huge following and is easy watching